Online Marketing Strategy

Apple CEO Tim Cook shared his insights at the EU data protection conference CPDP this morning. Jane Harvath, the company's senior director of global privacy was asked a question regarding how Google is Apple's default search engine on iPhone, iPad, and other devices. Since privacy is of main concern to Apple, it is implementing several changes in its software to prevent third-party apps from gathering user data without user content. Apple's Senior Director of Global Privacy Shares Why Google is the Default Search Engine on iPhone, iPad, and Other Devices in Apple's Ecosystem Harvath explained if users should "continue with the current norm which involves a privacy trade-off, providing unlimited personal data in order to enjoy free services." Harvath also added that Apple takes this approach as a "false dichotomy." Apple's upcoming App Tracking Transparency will give users the hand to opt-in or out if they want their data to be tracked. ...

The Australian government's push to make Google pay news organisations for linking to their content has seen the search giant threaten to pull out of Australia. Google Australia's managing director Mel Silva said if the government's proposal goes ahead, "we would have no real choice but to stop making Google Search available in Australia". Prime Minister Scott Morrison pushed back saying he won't respond to "threats". Even the Council of Small Business Organisations Australia says Google needs "strong and stringent" regulation because of its monopoly on searching the web. What if Google pulls out? Google's proposal to make Google Search unavailable in Australia means we would need to search the web using other systems and tools. If this really happens, we could no longer go to google.com and google.com.au to search the web. Read more: It's not 'fair' and it won't work: an argument against the ACCC forcing Goo...

Everyone online is looking to boost their traffic and rankings. If you have a website, you're always competing for your slice of the attention pie against competitors with deeper pockets. Unless you're at a Fortune 500 company, you're probably devoting a lot of time to increasing web traffic. What makes the organic traffic to your website grow? The answer is relatively simple: To grow your numbers, you need to create quality content on your website, and you need to do so regularly. That's what we mean by the term SEO. SEO, or search engine optimization, is not a procedure where you press a button and get immediate results. Instead, it involves a combination of creating and promoting content based on sustainable search engine optimization work that takes months to get proper results. In this article, however, I'm going to address another benefit of understanding SEO. In addition to optimizing your own site, SEO tools can also give you an edge by helping you und...

By Steve Alexander Q: I try to keep my Windows 10 PC free of unwanted software by running PC security (Malwarebytes) and cleaning (CCleaner) programs on my Windows 10 PC. I also use the DuckDuckGo search engine that doesn't create profiles of its users. Yet when I log into my Gmail account, my PC acquires about 200 to 300 web trackers (a type of software that monitors your online activity) that I have to remove using CCleaner. If I log into Facebook, I get another 300 to 400 trackers. If I spend a couple of hours online, I can accumulate 20,000 or more trackers, which is far more than my old Windows 7 PC gets. Why does Windows 10 attract more tracking software, and what can I do to maintain my privacy? — Cliff Grulke, Minneapolis A: There are several reasons that your Windows 10 PC is overrun by web trackers, bits of software code that follow you online to help marketers learn more about you. Here are a few: • Web trackers make money. Nearly...

Privacy-first search engine DuckDuckGo's year was productive in 2020. The search engine managed to increase daily search queries significantly in 2020 and 2021 is already looking to become another record year as the search engine broke the 100 million search queries mark on a single day for the first time on January 11, 2021. Looking back at 2019, the search engine recorded over 15 billion search queries in that year. In 2020, the number of queries rose to more than 23 billion search queries. These two years alone make up the queries for more than one third of the company's entire existence, and the company was founded in 2008. In 2015 for example, DuckDuckGo managed to cross the 12 million queries per day mark for the first time. In 2020, DuckDuckGo's daily average searches increased by 62%. DuckDuckGo received more than 100 million search queries in January 2021 for the first time. The first week of the year saw growth from less than 80 million queries to stable...

Bing, DuckDuckGo, and others are available. Image: Cult of Mac We want to help you master Safari. Cult of Mac' s Safari Pro Tips series will show you how to make the most of Apple's web browser on iOS and Mac. Google has long been the default search engine inside Safari, but it's not your only option. With a simple settings change, you can find what you're looking for with Yahoo, Bing, DuckDuckGo or Ecosia instead. Find out how in this Safari pro tip. Google certainly does the job for most Safari users. It became one of the first search engines in the early days of the internet, and it's only gotten better. But there are reasons why you might want to consider a different option. DuckDuckGo does a better job of protecting your privacy. Bing is great for those who use Windows instead of macOS on their desktop. Ecosia is environmentally friendly and plants trees when you search. To make one of these your default on iPhone, iPad or Mac, all you need is...

In today's digital world, everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can't drastically change your SEO ranking overnight, these small adjustments will gradually improve your ranking. Here's how you can boost SEO for your e-commerce site. 1. Refine Keyword Optimization Keywords play a major role in ensuring that your product will appear on relevant searches. Set keywords targets and track their positioning on a regular basis. Include keywords in your product pages' descriptions and titles, as well as the meta descriptions. Include them in the URL as well. Strategic keyword implementation will ensure better search engine results pages (SERP) ranking. 2. Reduce Your Site's Loading Time Web page loading speed is a crucial part of a site's usability. People have no patience for slow-...

By Alexander Supertramp; Shutterstock Besides link building, there are other significant factors to a top-notch SEO strategy Part Three of Our Series: Coming Up With Content Ideas for Law Firms Last summer, we wrote an article—"Why Websites are Failing to Build Rankings Even Though They're Actively Link Building"—where we unearthed 10 potential explanations as to why you may not be getting the value you expected from link building. It can be tremendously unsatisfying to devote time, energy, and capital on link building only to produce minimal authority. Throughout our article, you might recognize at least 99% of your mistakes. Besides link building, there are other significant factors to a top-notch SEO strategy. For instance, you should also be considering the content and on-page optimization you produce. These elements should be prioritized as you apply opposite SEO practices to your site. In this blog, you'll discover 10 reasons why your content and o...

Dallas, TX , Jan. 29, 2021 (GLOBE NEWSWIRE) -- If you want your business listing to rank on top of Google and dominate your competition on local search results for your targeted keywords and geographic areas then you have arrived at the right destination. For any business, getting a good amount of qualified traffic from search engines is important. Finding the quick, effective, and easiest way for the target audience to reach your business may seem to be challenging. If you have a local business or organization and targeting local customers then Google has an effective solution for your Local marketing needs. Google Maps marketing is a great way for your business to reach your local target audience. The Google Maps Are Very Effective When it comes to Local SEO, Google Maps marketing is the fastest, easiest and effective way to promote your business online and to get easily found by your local audience when searched on your target keywords or your business name/title. People Mostly Depe...

The CEO of Apple Tim Cook has shared his opinion at the EU data protection conference CPDP in this morning. The senior director of global privacy Jane Harvath was asked a question about how Google is the default search engine on Apple's iPhone, iPad, and other devices. We know that data privacy is the main concern of Apple so that they have done many changes in its software to prevent third-party apps from collecting user data without user concern. In this topic, Harvath said that if users continue with the current norm which included trade-off privacy that is providing an unlimited number of personal data to enjoy the free services. He also said that the approach which Apple has taken is a false dichotomy. In the upcoming App of Apple, they will be a feature for tracking transparency that will give the users the facility of hand to opt-in or out if they are willing to track the data. This new feature of Apple will be released early in the Spring, and it will also play ...

As reported by 9to5Mac, Jane Horvath, Apple's Senior Director of Global Privacy, participated in a roundtable discussion at the European Union's CPDP data protection conference earlier today. The executive followed a speech by Apple CEO Tim Cook in which Cook had strong words for businesses built on "misleading users, on data exploitation." Following Apple CEO Tim Cook giving remarks at the EU data protection conference CPDP this morning, the company's senior director of global privacy Jane Horvath also partook in a roundtable discussion. Horvath was asked specific questions about Apple's use of Google as the default search engine on iPhones and more. Horvath said that Apple views the current market, where customers trade their privacy for free services, as a "false dichotomy." Horvath explained during the discussion that "we are truly at an inflection point" in regards to user privacy. She questioned whether users should "cont...

Google develops the Chrome browser, but you don't have to use Google's search engine with it. You can choose from any number of search engines and make them the default. We'll show you how to do it. Chrome, on all platforms, including Windows 10, Mac, Linux, Android, iPhone, and iPad, has the ability to change the default search engine. This determines which search engine is used when you type in the address box. Desktop or Laptop Computer First, open the Google Chrome web browser on your Windows PC, Mac, or Linux computer. Click the three-dot menu icon in the top-right corner of the window. Select "Settings" from the context menu. Scroll down to the "Search Engine" section and click the arrow to open the drop-down menu. Choose one of the search engines from the list. From this same area, you can edit the search engines by clicking "Manage Search Engines." Click the three-dot icon to "Make Default," ...

Writing a real estate blog is a great way for real estate professionals to both build their brand and engage with local audiences. With blogging becoming increasingly accessible due to online platforms like WordPress, Wix and Tumblr, anyone has the ability to build one online. That being said, writing high-quality posts for real estate blogs that are both informative and valuable is easier said than done. Not sure how to get started? We've taken the liberty of gathering five tips to help you get started writing the best real estate blog possible. Even though there are many real estate career options , most of them involve selling your brand in some way. A blog is a great way to do that. Here's how you can start: Research keywords applicable to your niche and location. If you're putting hard work into blog posts, you want people to actually read them. Pages on the internet have different ranks based on how many people visit them, and properly integrating keywords can be...

Keywords are among the most used and least understood parts of marketing. Most marketers know the reason we use keywords, but finding out which specific ones are ideal for a business may not be their forte. Intent-based keywords, or keywords that drive the user to take the desired action, are suitable for including in a website that wants to drive traffic and capture conversions. Defining those intent-based keywords will differ from business to business. As each audience is different, the keywords that trigger their interest and the need to act will change, as well. Fifteen members of Forbes Communications Council look at strategies for identifying the most effective keywords for their business, and how to include them usefully within their content to achieve their goals. Members share their best tips for identifying your brand's ideal keywords. Photos courtesy of the individual members. 1. Conduct Keyword Research  Conducting keyword research can help bra...