Online Marketing Strategy

Search engines and web browsers are two forms of technology that are dependent upon one another. A browser is required to use a search engine, and a search engine can't deliver its results without a browser. In this search engine vs browser article, we compare and contrast these distinct but related technologies. Key Takeaways: Browsers and search engines are not the same thing, but their functions are dependent upon one another. Performing a search query doesn't search the entire internet, but only the search engine's index of URLs. Web pages are HTML files. Browsers are applications that can interpret HTML files and visually display them on a user's screen in an interactive format. There are countless search engines on the internet today, with Google being the most popular search engine by far. Each search engine has its own index and method of crawling, so results will vary from one engine to the next. The same goes for browsers — wh...

Search engine optimization is one of the most essential tools business owners should utilize in 2022. What is it? Simply put, search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Calendar - Calendar Search engines use bots to crawl pages on the web and collect information about those pages. Type a question or phrase into Google, and you'll see dozens of pages related to that search query. If your website shows up on the first page, you are far more likely to get traffic to your site. This is especially important if you are attempting to be noticed in a saturated market. There are notable trends in SEO that have an effect on nearly every industry. Some of them are: Local SEO Featured snippets Core web vitals Google BERT model Testing and improving user experience Mobile-friendly websites Trends in SEO to Watch Wha...

9. Identify Keyword Clusters Of Topics To Build Content Hubs Around A strategically interlinked content hub will push each of your topic posts higher up in Google rankings. First, create your future hub's individual posts by discovering what your content hub could contain. Start by researching the keyword topics that your site ranks in the top 10 for. If you rank high with a post for [thomas edison inventions] and another for [nikola tesla inventions], find out how many other "name + inventions" keywords can be turned into posts. For this example, there are over 500 phrases that can be turned into stand-alone blog posts. Each of the 500 "name + inventions" phrases generates over 1,000 monthly organic visitors. Once you have published 20 posts on inventors and their inventions, then you can create your content hub. Continuing with our example: Step 1: Create a page to be your hub and title it "The Greatest Inventors of All-Time....

The 20 Internet Giants That Rule the Web (1998-Today) With each passing year, an increasingly large segment of the population no longer remembers images loading a single pixel row at a time, the earsplitting sound of a 56k modem, or the early domination of web portals. Many of the top websites in 1998 were news aggregators or search portals, which are easy concepts to understand. Today, brand touch-points are often spread out between devices (e.g. mobile apps vs. desktop) and a myriad of services and sub-brands (e.g. Facebook's constellation of apps). As a result, the world's biggest websites are complex, interconnected web properties. The visualization above, which primarily uses data from ComScore's U.S. Multi-Platform Properties ranking, looks at which of the internet giants have evolved to stay on top, and which have faded into internet lore. America Moves Online For millions of curious people the late '90s, the iconic AOL compact disc was the key that ope...

DuckDuckGo has been around since 2008 and is regarded as a safer and more private alternative to a machine's default web browser search. However, switching search engines may be an unfamiliar concept to those who equate looking things up on the internet with Google. The whole process of setting a new default search engine is actually easy to do on a desktop computer. Searching through DuckDuckGo is worth looking into, even though it doesn't quite perform as precisely as Google in terms of search results. Every search is anonymous and encrypted. It doesn't collect personal information and keeps a user's IP address hidden. Trackers that usually produce search-based ads are disabled. As more people become warier about privacy online, DuckDuckGo is also slowly becoming the tech-savvy user's search engine of choice. Related: Chrome & Edge Users Prepare For A Major Copy & Paste Upgrade DuckDuckGo reportedly experienced an uptick in sea...

The Cyberspace Administration of China (CAC) has shared its spring-cleaning plans with the world – and suggested it's time to make the Middle Kingdom's web sites sparkle with wholesome content. The Admin's edict lists many net nasties that it wants removed. But there's not much new on the list – most of the items have already been the subject of warnings or bans. At the top of the list is violent content, which China has never wanted online. Fake news and rumours are next, again neither a newcomer to lists of things Chinese netizens have been told not to do. Indeed, just last week Chinese media reported on a document containing investment rules for local internet companies. The CAC denied the document existed and warned that whoever distributed it would be held to account. The new list also targets toxic online fandom, and encourages parents to have their kids spend less time online and to follow restrictions on the amount...

Try these refinements to your keyword search to improve the relevance of Google search results. Image: Andy Wolber/TechRepublic (Screenshot: Google.com) A keyword search on Google.com can be a great way to learn more about many topics. Enter a few terms and receive results in under a second or so. Typically, the displayed results will either give you the answer you seek or provide a link to a relevant page. What's hot at TechRepublic But when you want to explore a topic in depth, you can improve the usefulness of your results with a few simple search techniques. For example, I was helping a non-profit organization identify potential case management software solutions. The basic search of the three keywords returned more than 2 billion results. A few se...

Search engine optimization is one of the most essential tools business owners should utilize in 2022. What is it? Simply put, search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Calendar - Calendar Search engines use bots to crawl pages on the web and collect information about those pages. Type a question or phrase into Google, and you'll see dozens of pages related to that search query. If your website shows up on the first page, you are far more likely to get traffic to your site. This is especially important if you are attempting to be noticed in a saturated market. There are notable trends in SEO that have an effect on nearly every industry. Some of them are: Local SEO Featured snippets Core web vitals Google BERT model Testing and improving user experience Mobile-friendly websites Trends in SEO to Watch Wha...

Today's Ask an SEO question comes from Saif in Saharanpur. Saif asks: "I'm starting an affiliate website. What are the practices I could follow to NOT get caught in the Google update?" Hi Saif, Great question and this is a topic I know a ton about.  The best answer I can tell you is not to do anything that would cause you to get caught on the wrong side of an update. We'll look at some do's and don'ts that will help you stay on the right side of "the law" below. As an affiliate marketer, your goal is to build a resource that solves needs and that a person will want to come back to. The pages should be something people will share with friends, and subscribe to so that more people can be exposed to your affiliate links. It doesn't matter if you're talking about gardening, cooking, photography, or pool toys. You have to build exceptional content. That means proper formatting, solving problems, explaining why your webs...

By Manick Bhan Search engine optimization is a dynamic digital marketing strategy. One day you're at the top of the SERPs, and the next, Google knocks your business down to page two or stops promoting your pages entirely.  It's the nature of SEO: algorithms change, competitors re-optimize, keywords grow more competitive, and content, no matter how fresh, eventually becomes stale.  So how can you maintain your rankings and optimize for now and the future? A proactive approach to SEO can help your business weather the changing landscape of search and prioritize what matters most.  To stay ahead of the curve and above your competition in the SERPs, make sure your business is deploying these five SEO practices. 5 SEO practices for staying on top 1. Invest in high-quality content Despite the changing landscape of search, Google's north star has always remained the same: to provide high-quality, authoritative, and high-perform...

Learn how to promote your music on Youtube from experienced artists and content creators. A guest post from DITTO MUSIC . 2+ billion users. Yep – that's how many people currently use YouTube in 2021, making it  (just behind Facebook)  the second largest and most popular social media platform in the world. Not to mention it's owned by Google – the number one site on the internet – so yeah there's that too. YouTube itself has even implemented features that make it an essential platform for self-promoting artists and musicians – YouTube for Artists, a built-in analytics section, customizable profile options – you name it. So why  wouldn't  a musician want to take advantage of this kind of promotion? Honestly, you'd be silly not to. And if you're reading this post, we know you're not of the silly sort.     Why are videos so important for promoting your music? Well, much of the reliance on v...