Online Marketing Strategy

Just like continued education on sales techniques and learning new service protocols for EVs, updating your SEO knowledge is essential. And before we look at some things you can do to educate yourself, it's also important to consider bringing in an expert to help you. Search Engine Optimization isn't something you can do once and […]

Yuliya_vektor/Shutterstock.com When SafeSearch is enabled, your search engines block what they consider to be mature content in your search results. In case you'd like to include those results in your searches, you will have to turn off SafeSearch first. Here's how. RELATED: 5 Alternative Search Engines That Respect Your Privacy How to Turn Off SafeSearch on Google To disable SafeSearch on Google on your desktop, simply open Google Search and go to Settings > Search Settings > SafeSearch Filters. There you can uncheck "Turn on SafeSearch." For more detailed instructions on this process, as well as how to do it on mobile devices, check out our dedicated guide. It lists and illustrates each step you need to follow to enable mature content results in your searches. RELATED: How to Turn Off SafeSearch on Google Search How to Turn Off SafeSearch on Bing If you use Bing as your search engine, it's easy to disable SafeSearch on this

Climbing the corporate ladder isn't always the most straightforward process, especially for paid search marketers. Professionals seeking to grow their careers need to map out a path, accounting for their unique roles within their organizations. "The most important thing is to look at your current position," said Pascal Skropke, CMO of Design-Bestseller, at SMX Next. "Not everybody has the opportunity to work at a fast-growing e-commerce company or startup." He added, "Look at where you are and find out if it's possible to take steps within your company — and understand what your company needs to succeed." Skropke says marketers seeking to climb this ladder should establish an "anchor point" within their company — the cross-section of their company's needs and their career goals. One of these points is the issue of campaign advertising measurement — the lack of direction, accurate data models, and resources for many brands in the digit

by Vladimir Popescu Being an artist his entire life while also playing handball at a professional level, Vladimir has also developed a passion for all things computer-related. With an innate fascination for research and analysis, and realizing... Read more If you realize that you have redundant identical copies of files, directories, and system entries, this is not unusual on a Windows computer. As a result, in order to maintain control over their own performance, most applications carry and install their own copies of various libraries and support files. When you upgrade Windows and have an old system folder, the previous operating system copy will be present, which may be identified as duplicate. If you've been managing photographs or music on your computer and feel that you have a lot of duplicates, a file scan will reveal what

This week's Ask An SEO question comes from Renee in Iowa, who writes: "I read somewhere that you should submit your sitemap every month. When you provide an XML URL, isn't it just that – a URL and therefore updates are always in place? I'm using RankMath which generates my XML file. It didn't seem like I was uploading a file to Google Search Console or Bing Webmaster tools (actually, I let Bing import form Google Console). Maybe the confusion is that the HTML file needs to be updated monthly. I would be curious to hear your thoughts on that, thank you!" There's a lot to unpack in here, and Renee's question strikes a few of my nerves that I'd like to dive into. Before I do that though I'll just say no, you don't have to submit your sitemap every month. Now, let's address some common questions and misconceptions about sitemaps before we go into more detail on Renee's question. What's The Value In XML Sitemaps? XML

(Photo : Unsplash/ Jeremy Bezanger) iOS Yandex, Russia's search engine company and advertising firm, is allegedly harvesting data from millions of iOS users and sending it to Russia, according to a new claim. Yandex is Sending Data to Russia Yandex, Russia's version of Google, maintains a search engine, advertising tools, and other services. Its services include the AppMetrica API, which a lot of developers use as an easy way to get analytics data for their apps. According to The Financial Times, security researcher Zach Edwards has discovered that Yandex analytics code is embedded in 52,000 apps on Apple and Google software. From there, Yandex has reportedly reached hundreds of millions of iOS users, according to Apple Insider.  A

Graphic: The DuckDuckGo, Brave, SwissCows and MetaGer logos. Image: Compiled by Zachariah Kelly/Gizmodo Australia When Google started out it offered just the search engine, slowly adding features over time. Today, it dominates the search engine world, but it also has a habit of tracking you across the web. Though it's easy to use without any costs, you might want to start thinking about your privacy, or you might want to just use a non-Google search engine. Here are some Google Search alternatives, in case you're a bit sick of the search giant. PSA though, you're still allowed to say "Google it" – nobody can take that away from you. Just be aware though, it's very, very hard to go completely off-grid on the internet. You could have a VPN and could use an anonymous browser like Tor and your internet traffic would still be collected by your internet service provider. That's the way of the internet these da

During Legalweek 2022, a panel of e-discovery experts argued keyword searches are too limiting and should only play a small role in lawyers' data review. On March 11, Merlin Search Technologies Inc. founder and CEO John Tredennick led the "Search 2.0: Integrating AI With Keywords to Revolutionize Document Search" panel where he highlighted Sherlock, his company's machine learning-powered document review platform, as a game-changing upgrade from searching keywords. But beyond his platform, Tredennick and the other panelists agreed simply leveraging keyword searches to find or analyze data is a disservice to clients. 

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor's own. How do you know which keywords are bringing the most visits to your website? Chances are, your daily SEO routine of checking keyword rankings gives you the answer. Tracking where your pages stand among the search results powers your whole promotion strategy. It equips you with knowledge on how your optimization efforts are paying off. But how can you make the most out of this process? In the blink of an eye, do you know which of your top-performing pages are in the top positions? How do you speed up your rank tracking process? With the right organizational processes in place and the right tool in your hands, monitoring your pages' search performance is not only a piece of cake but also gives you a wealth of valuable information. Let's start with optimizing your rank tracking process with these four tips. 1. Narrow Down The Right Insights: Adjust Position Tr