Online Marketing Strategy

nitter 1000x600.jpg Follow your favorite Twitter accounts by RSS it is a very real possibility and with its advantages, especially -over saying it, but still saying it- for those who are suspicious of the little bird's social network and prefer methods as comfortable and personal as content syndication through open standards. In fact, as in so many other web platforms that were born in the last couple of decades and even before, RSS support was present on Twitter from the beginning, until one of the many updates received, its managers decided get it out of the way. Why? With the explosion of social networks, the enlightened ones considered that a technology like RSS was doomed… but nothing could be further from the truth. By the way, who says RSS, says Atom, although the former is the most popular protocol. In essence, we are talking about the above, content syndication using open standards to receive the information you want , and not the one c...

It looks like Semperit Aktiengesellschaft Holding (VIE:SEM) is about to go ex-dividend in the next 2 days. The ex-dividend date occurs one day before the record date which is the day on which shareholders need to be on the company's books in order to receive a dividend. The ex-dividend date is of consequence because whenever a stock is bought or sold, the trade takes at least two business day to settle. Meaning, you will need to purchase Semperit Holding's shares before the 2nd of May to receive the dividend, which will be paid on the 4th of May. The company's next dividend payment will be €1.50 per share, on the back of last year when the company paid a total of €1.50 to shareholders. Calculating the last year's worth of payments shows that Semperit Holding has a trailing yield of 6.4% on the current share price of €23.5. Dividends are a major contributor to investment returns for long term holders, but only if the dividend continues to be paid. So we need...

You don't have to use Google to google, and there are plenty of reasons not to. For one, you can avoid the privacy concerns that come with a mammoth corporation knowing so much about you from your searches and web activity. Plus, some alternative search engines offer other benefits, such as rewards or donations to worthy causes based on how much you search. In earlier days, the quality of web search results was a real issue. Nowadays, you'd be hard-pressed to find much difference in the results generated by one site versus another. You're just as likely to find what you're looking for with any search engine as you are with Google. Indeed, several of the sites included below use privatized results from Bing and Google, though some have done the work of building their own web-crawling site indexes. Search results can, however, differ among these services. Websites have worked hard to game Google's algorithm specifically so that their sites appear higher on the result ...

DuckDuckGo and Brave are hashing their products online, and it is in retaliation to Google's AMP tracking that hunts for articles online. The new features of these private web services would bring users a chance to be anonymous or confidential online, allowing the public to hide their online activity and data from the likes of the famous internet company. (Photo : Leon Seibert on Unsplash) DuckDuckGo's Take on Google's AMP Tracking DuckDuckGo took its new product announcement to Twitter, and the company explicitly said that it aims to block Google whenever it tries to take data from users for its AMP features. The Accelerated Mobile Pages from Google is an internet tool that focuses on taking article data online and having it available for a quick view.  The secure web browser said that instead of using one's data to display whenever posting an article or other information online, it would show the original source instead of one's dat...

In 2022, having an online presence for your restaurant business is essential. When looking for new places to eat, people turn to search for thousands of results at their fingertips – and the competition is fierce. If you want locals to find your restaurant while searching for places to eat in the area, you need to work on your online presence and appear prominently in those search results. Search engine optimization (SEO) is one of the best and most affordable ways to distinguish your restaurant online. While on-page SEO is all about optimizing your website, off-page SEO focuses on spreading your reach online. Below, you will find an off-page SEO checklist for restaurants featuring all the elements you need to keep track of regularly. You will learn about Google My Business, TripAdvisor, Yelp, social media, link building, and more. 1. Claim Your Google Business Profile Google Business Profile (GBP), formerly known as Google My Business, is one of the most powerful tools f...

West Coast Tasmania: www.westcoasttas.com.au Tourist boards aren't often known for their thoughtful designs or eye-catching aesthetics, and it's easy to end up with a product that feels glitzy yet soulless; sun-kissed landscapes and smiling faces that are ultimately lost in the sea of other tourism websites that offer pretty much the same thing. West Coast Tasmania, however, truly breaks the mould in this regard. When you land on its website, the first thing you're presented with is a near-full screen video montage of some of the most beautiful views around Tasmania's rugged west coast, framed by an enticing red and yellow border which sets the tone for the overall colour palette. It feels rich and characterful and nothing like what you were expecting. Designed by New Zealander studio Sons & Co., and branded by Australian agency For The People, the West Coast Tasmania aesthetic strikes a great balance between the contemporary and the retro. "The illustratio...

December 21, 2021 2-minute read Today, Microsoft is announcing that we have entered an agreement to acquire Xandr from AT&T. Xandr provides a data-enabled technology platform with tools that help power a diverse ecosystem connecting marketers and media owners through first-party, data-led advertising solutions across its network.   As the digital landscape evolves in a post-cookie world, Microsoft and Xandr together will help shape the digital ad marketplace of the future. One that respects consumer privacy preferences, understands publishers' relationships with consumers and helps advertisers meet their goals. Microsoft an...

[author: Noreen Fishman] Search engine optimization is incredibly complex and always changing. Just when you think you've got ranking figured out, a new algorithm changes things. It doesn't help that so much of the ranking information is secret, which can make it difficult to direct your efforts. Fortunately, there is no shortage of SEO tools for law firms, designed to make things simpler. Here are some free and paid tools that can help your law firm to expand your keyword research and relevance and improve your search engine rankings.  Free SEO Analysis and Monitoring Tools for Your Law Firm Here are 10 free SEO tools for law firms: 1. HubSpot Website Grader – You can simply enter the URL of your website to receive a report card that shares insights and tips for improving SEO efforts. This grader focuses on gauging website performance, improving the user experience, finding and improving specific issues, and optimizing for mobile. This is a g...

YouTube has announced that it's rolling out its new Search Insights feature to all creators, which will provide a range of new data points to help refine your YouTube strategy, based on what people are looking for in the app. YouTube initially provided an overview of Search Insights in November last year, which will include information on what people are searching for in the app, both in relation to your channel and content specifically, and for more general search queries. As you can see here, Search Insights, which will be accessible in the 'Analytics'>'Research' element of YouTube Studio on desktop, will provide info on the key topics of interest among your viewers, along with the overall search volume of each, and the amount of traffic that your channel has gleaned based on each query. YouTube will also display a marker for 'Content Gap' queries, which are search terms that don't return a high volume of matches. The idea here is th...

So you want to be a digital marketer. Whether you have aspirations to start a career in digital marketing or want to switch up your current career trajectory, your new career path requires education and experience. What level of education is necessary to get a leg up in the marketing industry? And is it worth investing in a digital marketing degree to catapult your career forward? Understanding what employers are looking for now and how to plot the best path from where you're starting out are key. In this column, we'll explore the pros and cons of getting a formal digital marketing degree. The Case For A Digital Marketing Degree Since 1960, the college enrollment rate among high school graduates has increased by a substantial 46.8%. Additionally, 19.1% of Bachelor's degrees and 11.6% of Associate's degrees are in business (the field digital marketing degrees tend to be associated with). It's clear undergraduate degrees are continuing to grow in popul...

[author: Noreen Fishman] Search engine optimization is incredibly complex and always changing. Just when you think you've got ranking figured out, a new algorithm changes things. It doesn't help that so much of the ranking information is secret, which can make it difficult to direct your efforts. Fortunately, there is no shortage of SEO tools for law firms, designed to make things simpler. Here are some free and paid tools that can help your law firm to expand your keyword research and relevance and improve your search engine rankings.  Free SEO Analysis and Monitoring Tools for Your Law Firm Here are 10 free SEO tools for law firms: 1. HubSpot Website Grader – You can simply enter the URL of your website to receive a report card that shares insights and tips for improving SEO efforts. This grader focuses on gauging website performance, improving the user experience, finding and improving specific issues, and optimizing for mobile. This is a g...

You don't have to use Google to google, and there are plenty of reasons not to. For one, you can avoid the privacy concerns that come with a mammoth corporation knowing so much about you from your searches and web activity. Plus, some alternative search engines offer other benefits, such as rewards or donations to worthy causes based on how much you search. In earlier days, the quality of web search results was a real issue. Nowadays, you'd be hard-pressed to find much difference in the results generated by one site versus another. You're just as likely to find what you're looking for with any search engine as you are with Google. Indeed, several of the sites included below use privatized results from Bing and Google, though some have done the work of building their own web-crawling site indexes. Search results can, however, differ among these services. Websites have worked hard to game Google's algorithm specifically so that their sites appear higher on the result ...