Online Marketing Strategy

The march of time is inevitable. And every year, some new technology pounds the nail into the coffin on something older. Whether the horse and buggy are replaced by the automobile or the slide rule is replaced by the calculator, everything eventually becomes obsolete. And if you listen to the rumors, this time around, it's search engine optimization. Rest in peace, SEO: 1997-2022. There's just one tiny little problem. SEO is still alive and kicking. It's just as relevant today as it has ever been. If anything, it may even be more important. Today, 53% of all website traffic comes from organic search. In fact, the first search result in Google averages 26.9% of click-throughs on mobile devices and 32% on desktops. And what's helping Google determine which results belong at the top of search engine results pages (SERPs)? SEO, of course. Need more proof? We have more statistics to back it up. Thanks to consistent updates to the Google search algorithm, the ...

The PayPal app logo seen on a mobile phone in this illustration photo October 16, 2017. REUTERS/Thomas White/Illustration//File Photo/File Photo JAKARTA, July 30 (Reuters) - Indonesia has blocked search engine website Yahoo, payments firm PayPal (PYPL.O) and several gaming websites due to failure to comply with licensing rules, an official said on Saturday, sparking a backlash on social media. Registration is required under rules released in late November 2020 and will give authorities broad powers to compel platforms to disclose data of certain users, and take down content deemed unlawful or that "disturbs public order" within four hours if urgent and 24 hours if not. read more Several tech companies had rushed to register in days leading up to the deadline, which had been extended until Friday, including Alphabet Inc's (GOOGL.O), Meta Platforms Inc's (META.O) Facebook, Instagram and WhatsApp and Amazon.com Inc (AMZN.O). read more Semuel Abrijani Pangerapan, a sen...

If a content marketer's goal is to publish blog posts that rank well on Google, an unrelated pair of artificial-intelligence-powered tools could make the process relatively easier. The aim of content marketing is to attract, engage, and retain customers. It takes many forms, including videos, podcasts, graphics, articles, and whitepapers. Each of those could have a sub-task. This article focuses on attracting an audience — driving top-of-the-funnel prospects — with blog content. The blog publishing process typically involves: Researching keywords, Identifying a topic, Developing an outline, Writing the post, Optimizing. RankIQ A blog post that ranks well on search engine results pages must include the words and phrases of searchers. Tools to help find the best keywords for your content include Google's Keyword Planner, Moz's Keyword Explorer, Ahrefs, Semrush, and WordStream's Free Keyword Tool. But let's look at RankIQ. To optimize rankin...

The tide continues to turn – Asian data privacy laws in flux This update follows on from our original article Upcoming changes to data protection legislation in Asia. Looking back on the last 18 months, the data privacy laws of several Asian jurisdictions have been updated to incorporate stronger protections for individuals' personal data. This article provides an update on a handful of jurisdictions in Asia and summarises some of those main changes, including the far-reaching implications of the new data protection law in Mainland China. Introduction Many jurisdictions in Asia are in the process of updating, or have already updated, their data protection regimes. Many of these changes were expected developments following a lengthy period of legislative debate, as a part of incremental steps towards strengthening data protection. For example, in Hong Kong, the Personal Data (Privacy) Ordinance has been amended include new provisions regarding 'doxxing'. Other juri...

Opinions expressed by Entrepreneur contributors are their own. Mention digital marketing and, within minutes, buzzwords like search engine optimization (SEO) and content marketing will be mentioned. Both are more than buzzwords. They are integral parts of successful digital marketing for most current brands. Chances are, if you are running a business that uses digital marketing, you are already using both. SEO will drive traffic to your website, while you use content marketing in your blogs and on your social media channels. But here is the question: are both tactics working well together? If not, you may be missing out on a great opportunity to help your brand grow. Related: 7 Reasons Why SEO Matters for Every Startup Making sense of the buzz: SEO vs content marketing Before considering how SEO and content marketing can be combined in your marketing strategy, it is worth clarifying the differences between both tactics. As digital marketing terms are becoming mo...

There's been a big shift in society over the past two years with Americans moving in droves and seeking out a better quality of life and more affordable places to live. "The pandemic triggered a new set of possibilities—suddenly, many individuals and families found themselves more mobile than ever before, and in the past two years they have continued to think hard about where they really want to live," says Luke Skurman, CEO and founder of Niche. So where are the best—and most affordable—places to live in America? A new report from Niche has the answers. Niche has released its fifth annual list of the Best Places to Live, which includes a number of categories, including the best cities in America (urban areas with a population of 100,000 or more), the places with the lowest cost of living and more. Niche ranks the locations by using data from sources ranging from the U.S. Census to the FBI, in addition to millions of resident reviews. The company also lo...

Like just about any other business, a real estate agency relies heavily on online activity and quite frankly organic backlinks. Both potential buyers and sellers spend lots of time online researching properties, after all! In other words, your real estate website needs to be optimized so that when prospective new clients Google what they're looking for, your site comes up in their search results as close to the top as possible.  In the world of search engine optimization (SEO) one of the most effective methods for raising your search engine results rank is using backlinks, which are often called "organic backlinks". These are links from one site to a page on another site. Major search engines like Google love to see lots of backlinks – the more organic backlinks you have on your site, the better your search engine ranking tends to rise. How do organic backlinks help your website? So why, exactly, does Google and other major search engine algorithms love...

Software engineer Blake Lemoine worked with Google's Ethical AI team on Language Model for Dialogue Applications (LaMDA), examining the large language model for bias on topics such as sexual orientation, gender, identity, ethnicity and religion. Over the course of several months, Lemoine, who identifies as a Christian mystic, hypothesized that LaMDA was a living being, based on his spiritual beliefs. Lemoine published transcripts of his conversations with LaMDA and blog s about AI ethics surrounding LaMDA . In June, Google put Lemoine on administrative leave; last week, he was fired. In a statement, Google said Lemoine's claims that LaMDA is sentient are "wholly unfounded." "It's regrettable that despite lengthy engagement on this topic, Blake still chose to persistently violate clear employment and data security policies that include the need to safeguard product information," Google said in a statement. "We will continue our careful de...