Online Marketing Strategy

From more photo-based results to neighborhood "vibe" checks, the company announced updates meant to keep two of its most popular products on trend. Google's search engine looks a little different these days. Results pages are now often filled with shopping items, maps, news articles, information bulletins and ads before people can scroll to lists of results — the blue links that became synonymous with the service. On Wednesday, at an event called Search On in San Jose, Calif., Google executives signaled that the search engine would keep up with Silicon Valley's latest trends, continuing the company's march away from text queries and results to become more focused on images and "immersive" material. When people look up vacation destinations, for example, they will see what Google calls "visual forward" search results — organized tiles of photographs presented much like Stories on Snapchat or Instagram, along with a map and images from travel sit...

1. Check For Google Penalties The first step is the easiest place to look for a hidden opportunity to help skyrocket your rankings. Is your website currently under any penalties from Google? To check for penalties, your website needs to be connected to Google Search Console. If it isn't, you, or the site's owner, will have to connect and verify it first. Log into Google Search Console as the site owner and select the website you are auditing in Search property . Screenshot from Google Search Console, August 2022 Then, in the sidebar on the left, click on Security & Manual Actions and choose Manual actions. Screenshot from Google Search Console, August 2022 If it says, "No issues detected," great! If it says anything else, there's your first batch of problems to fix. 2. Run A Keyword Audit This is your first exciting dip into uncovering hidden opportunities with local SEO. There's a lot you can discover and improve within this step! ...

In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they're ranking for keywords that have zero search volume and whether they should target those for ranking purposes. They asked: "Let's say I research on a keyword which has no volume or keyword density, but we are appearing for those keywords on the first page. Should we target that keyword?" A Googler identifying themself as Lizzi (likely Lizzi Harvey) answered the question. She responded: "…You can optimize for whatever keywords you want. And it's not always about the keywords that have the most volume. I would think about how people should find your page and target those keywords." Consider How People Search Lizzi's answer is similar to what's written in Google's documentation in the SEO Starter Guide. The SEO starter guide document also recommends ...

From a simple Google search, strangers can dig up your phone number, physical address or other personal information. You might not want that floating around the internet — or its presence could be putting you in danger. Now, Google says it's making it easier to request that information be removed from search results. A new shortcut, which Google teased in May, is rolling out in its app and next to search results in the United States during the next two weeks. Before, you could request the removal of that type of information through this form. The change comes as concerns intensify about the connection between online privacy and real-life safety. This month, stalker forum Kiwi Farms was taken down after forum members spent years harassing women and those who identify as LGBTQ, frequently posting their physical addresses and phone numbers. Victims of domestic abuse are also at risk when their personal information appears online. Some jurisdictions, including the European Union, have ...

YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month. The launch follows a limited test period that began in November, at which time YouTube offered everyone a preview of what to expect from Search Insights. YouTube hasn't significantly altered Search Insights since it was rolled out to select users months ago. If you were part of the test group, you can continue using the tool as you've grown accustomed to. For those who will be accessing Search Insights for the first time, here's more about what it is and how it can help with creating more successful content. What Is YouTube Search Insights? YouTube Search Insights is built to assist with content planning by providing data you can use to create more relevant content. Data surfaced by Search Insights will inform you about what your specific audience is searching for. In addition, you can get data on what the broader YouTube audience is s...

The best SEOs know they couldn't do their jobs half as well if they didn't have access to the right tools. And since keywords are at the center of everything we do in SEO, it's time to talk about keyword research tools, specifically those for enterprise-level clients. Whether it's an ecommerce giant, a huge law firm, or any other business type, you need to work with keyword research tools that can handle the volume of data you'll be generating and show you the metrics that matter to you and your clients. In this list, you'll find some heavy hitters along with some tools you may never have heard of before. The big ones are big for good reasons, but that's no cause for brushing off the lesser-known players out there. So, let's get right into it. Here are seven enterprise SEO tools for keyword research compared! 1. Botify Screenshot from Botify, August 2022 Pricing It is broken down into Essential, Pro, and Enterprise pricing tiers. What Is Bo...

Can't wait for your new content to get indexed? Learn why it's so hard to estimate how long indexing may take and what you can do to speed things up. Indexing is the process of downloading information from your website, categorizing it, and storing it in a database. This database – the Google index – is the source of all information you can find via Google Search. Pages that aren't included in the index cannot appear in search results, no matter how well they match a given query. Let's assume you've recently added a new page to your blog. In your new post, you discuss a trending topic, hoping it will provide you with a lot of new traffic. But before you can see how the page is doing on Google Search, you have to wait for it to be indexed. So, how long exactly does this process take? And when should you start worrying that the lack of indexing may signal technical problems on your site? Let's investigate! How Long Does Indexing Take? Experts' Be...

Chinese internet giant Baidu has secured permits to offer a fully driverless commercial robotaxi service, with no human driver present, in Chongqing and Wuhan via the company's autonomous ride-hailing unit, Apollo Go. Baidu's wins in Wuhan and Chongqing come a few months after the company scored a permit to provide driverless ride-hailing services to the public on open roads in Beijing. Last month, Baidu was able to start charging for those rides, but the permit still requires a human operator in the front passenger seat of the vehicle. When Baidu launches in Wuhan and Chongqing, it'll be the first time an autonomous vehicle company is able to offer a fully driverless ride-hailing service in China, Baidu claimed. Meanwhile in the U.S., Cruise recently began offering a driverless commercial service in San Francisco, and Waymo has been offering one in Arizona since 2020. "This is a tremendous qualitative change," said Wei Dong, vice president and chief safety ...

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Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business. It also helps you understand the landscape and the search terms customers are using to find your website online – which can be used to uncover new opportunities. By understanding which keywords Google ranks for, you can get closer to the top of the search engine results pages (SERPs), leading to increased visibility, visits, and conversion rates. In this guide, we'll discuss how to perform keyword research for ecommerce. Keyword Research For Ecommerce 101 Before getting started on ecommerce keyword research, it's important to understand the various factors that go into choosing the best keywords. Here are a few important considerations: Search Volume Search volume (or average monthly searches) refers to the total number of searches each month for a particular keyword search ...