Online Marketing Strategy

And then there's pricing. Free forever, free (but not really), paid (but a ripoff), paid but more than you need. So which keyword research tool is right for you? In this post, I share the 18 best keyword research tools for different goals, levels of experience, and budgets. For each one, I'll provide Who and what it's best suited for. Something that makes it different from the others in the list. The real, no-nonsense price. Let's get into it. The best free keyword research tools for PPC There are plenty of keyword research platforms out there designed for both SEO and PPC (which I'll get to in a bit), but these are the best tools to use for your PPC keyword research. 1. WordStream's Free Keyword Tool A free tool that comes with strategic advice? Sold! Good for:  Easy and headache-free PPC keyword research. Unique feature: Popular keywords database for 60 vertic...

Getty Images This year was big for sports, headlined internationally by two giant marquee events: the Beijing 2022 Winter Olympics and the Qatar FIFA World Cup. As such, both of those events and the athletes involved in them are some of the top sports-related searches on Google. However, a trio of tennis stars were the top three most searched athletes on Google globally. Novak Djokovic was the top searched athlete on Google in 2022. The Serbian player took the 2022 Wimbledon trophy, earning his 21st Grand Slam title. He is used to being at the top, as Djokivic has been tennis world No. 1 for a record total 373 weeks through his professional career.  Spanish tennis player Rafael Nadal was the No. 2 most searched athlete on the site. He ha...

Earning a degree is a good thing for some professions. After all, you wouldn't want a doctor who learned his trade via YouTube videos taking out your appendix, would you? Of course not. But for other professions, you can learn just as much, if not more, than a college curriculum's worth online for a fraction of the cost. Search engine optimization is one of those things. That's not to say there's no value in an SEO specialist earning a degree – any education is a good thing, particularly if it's in a related field like computer science, marketing, or communications. But as you probably know, the SEO field is in a constant state of flux. And it's more than competitors tweaking their strategies to jump ahead of you; it's also regular and sometimes major changes to Google's search algorithm. If you're just getting started in SEO, you're a mid-level professional looking to add tools to your toolbox, or even a seasoned veteran seeking the latest...

How To Measure The Largest Contentful Paint Of Your Website Run a free website speed test to find out. Your LCP speed will be displayed immediately. The results of your speed test will tell you if: The LCP threshold is met. You need to optimize any other Core Web Vital. How Is The Largest Contentful Paint Calculated? Google looks at the 75th percentile of experiences – that means 25% of real website visitors experience LCP load times of 3.09 seconds or higher, while for 75% of users the LCP is below 3.09 seconds. In this example, the real-user LCP is shown as 3.09 seconds. Screenshot of a Core Web Vitals data of DebugBear.com, November 2022 What Are The Lab Test Results On My Core Web Vitals Data? With this specific web speed test, you'll also see lab metrics that were collected in a controlled test environment. While these metrics don't directly impact Google rankings, there are two advantages of this data: The metrics update as soon as you improve ...

When you're developing a digital marketing strategy or looking for ways to improve your search engine results rankings, it's easy to get caught up in technical details, and one element of marketing I often see businesses overlook is offline strategies. Search engine optimization is a huge field of expertise with many different elements that play into where your website ranks on search results pages, and even experienced practitioners like myself don't know all of the factors at play. Google's algorithm is constantly changing and its inner workings are kept secret, although we are able to figure out a great deal about the way it works through careful study and what is made public. When thinking about digital marketing, many people think only of what can be done online . After all, it's all about getting to the first page of search results, isn't it? Well, it isn't quite so simple. There are plenty of things you can do offline t...

Xavier Lorenzo | Moment | Getty Images When it comes to financial resolutions for 2023, there's one goal at the top of many people's lists: building an emergency fund. A recent survey from Personal Capital found that 31% of respondents want to increase their emergency savings, topping other goals like purchasing a car, with 15%; saving to buy a home, 9%; or hosting a wedding, 8%. Having savings set aside for unexpected expenses such as medical bills or car repairs can help people avoid high-interest debt and also stick to long-term goals like retirement savings. In fact, not having an emergency fund may be one of the biggest financial mistakes you can make, personal finance expert Suze Orman recently said. More from Personal Finance: Who fares worst if Supreme Court rules against student debt relief Secure 2.0 bill on track to usher in retirement system improvements New retirement legislation leaves a 'huge problem untouched' "The majority of Americans, in my opini...

My friend's 15-year-old son gets tons of abusive comments from internet strangers. He's never seen any of them — but his mom has. That's because she uses some of the best parental control apps to protect her son from digital predators. Over the years, his YouTube, Instagram and Twitch channels have attracted lots of attention — both good and bad. Sponsors want him to endorse their products, so he's making money online. If your kids want to start their own online business, use this easy trick to set them up for success. But there's a downside to internet fame and success. Haters, hackers and deviants crawl out of the woodwork to harass him. Luckily, the child safety apps on his phone shield him from harm. How parental control apps can protect your kids Cyberbullying is distressingly common. Classmates and social media strangers can batter a child's self-esteem. According to Security.org, kids are most likely to face cyberbullying on YouTube, followed by Snapchat ...