Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis. However, while Google has confirmed that AI-generated content is OK as long as it's high-quality, original and useful, the search engine has also indicated that expertise and content based on real human experience will be rewarded with better visibility. Finding the right back balance is key, and SEOs that fail to do this are likely to struggle to be competitive, Solis explained at SMX Advanced. But where to start? Here's a recap of Solis' top tips on how marketers can make the most out of AI, beyond generating articles, to maximize their keyword research. 1. Give specific, descriptive and comprehensive prompts If you want the best possible answers from generative AI tools, you need to use the best possible prompts, Solis said. "Make your prompts specific, descriptive and comprehensive,...