Online Marketing Strategy

Google has announced it will enhance the search experience for educational videos by supporting a new type of structured data markup. Publishers can now include schema.org metadata that specifies the educational level, concepts, and skills covered in instructional videos. This new structured data for learning videos enables Google Search to understand the content better and serve users with more relevant results. Videos marked up with these properties may also display rich snippets in search results, including the target education level and video type like "overview" or "solution." The learning video rich results are currently available in English on Google Search globally for desktop and mobile. They appear for searches related to academic learning and educational content. Structured Data Implementation Structured data is a standard way of marking up a web page to classify its contents. For websites with content management systems (CMSs), publishers can...

A successful content strategy will help you meet user needs, attract a new audience, keep that audience engaged, and grow that engagement in the long-term. A successful content strategy explains the form of content you'll publish, the ideas behind that content, and how often you'll publish each type of content. A content strategy, in short, helps you to define, grow, and perfect your content.   A content strategy is essential for all organisations , regardless of shape or size. Indeed, as the Content Marketing Institute (CMI) shows, 40% of marketers have a content strategy and 64% of the most successful marketers have a content strategy. A content strategy is key to success, allowing you to learn from the past, succeed in the present, and prepare for the future.   This article will give you a step-by-step guide to creating a brilliant content strategy. We will explore, among other things, how to meet user needs, how to keep up with content trends, how...

Not sure what to get for your family members this Christmas? This will help. Today, Google has unveiled its Top 100 listing for 2023, which highlights all of the most searched-for products, across various categories, over the past year. The mini-site enables you to explore the latest trends by product category, trend, and price point, helping to guide you toward the perfect gifts for the ones you love (but have no idea what they want). Each product listing also includes a note about its Search popularity throughout the year, while there's also a celebrity recommended section. If that helps. It's a handy overview of the key trends of the season, which also serves as a market research guide for retailers that may be considering what they should be highlighting in their holiday promotions. It also provides some interesting notes for marketers as to where consumer attentions are heading, and what that may mean for their efforts. On another front, Google's also...

As digital advertising grows arguably more intrusive, DuckDuckGo offers marketers a privacy-focused alternative through its partnership with Microsoft. In an exclusive interview with Search Engine Journal, Steve Fischer, Chief Business Officer at DuckDuckGo, explains how the company's contextual advertising model respects user privacy while providing relevant ads and analytics to advertisers. This article provides key insights into DuckDuckGo's privacy-first approach, contrasting it with competitors like Google. As third-party cookies are phased out due to increased privacy regulations, marketers are concerned about how to reach potential customers without collecting as much data. DuckDuckGo offers an alternative. The company says its ads respect user privacy while enabling marketers to target relevant audiences. With Google facing an antitrust lawsuit alleging anti-competitive practices, DuckDuckGo's approach is gaining renewed relevance. Google stands accused of...

Photo by Austin Distel on Unsplash vidIQ is a tool that helps you grow on YouTube with keyword research, SEO tips, analytics, and more. But is it really worth paying for? In this vidIQ review, I will share my honest opinion based on my experience using the tool for over a year. What is vidIQ? vidIQ is a browser extension and a web app that provides various features and insights to help you optimize your YouTube videos and channel. Some of the features include: Scorecard: A side panel that shows you the vidIQ score, views per hour, social media engagement, SEO score, tags, and more for any video on YouTube. Keyword Research Tool: This tool helps you find the best keywords and tags for your videos based on search volume, competition, and relevance. SEO Studio: A tool that helps you optimize your video title, description, and tags before uploading to YouTube. Competitor Research: A tool that helps you analyze and compare your channel and videos with your competitors. Channel Audit: A tool...

Here's the thing, they don't really teach SEO in school, do they? You can read about SEO until you're blue in the face, but the real learning? That happens when you're actually in the trenches, optimizing websites, figuring out what clicks and what flops. You've probably heard stuff like "do this for SEO" and "do that for SEO" all the time, right? And there you are, trying it out, but kind of wondering, "Is this actually doing anything? Why am I even doing this?" Trust me, you're not the only one thinking this. The best way to get the hang of SEO? Start your own website. Build it from the ground up, try to grow it organically. That's the real deal. Guess what? I've been there, done that. I've grown a bunch of sites: an EDM site, a candle site, and even a streetwear site. In fact, I rank number one if not top five for many photography-related keywords.  With that being said, I wanted to share 7 si...

Technical SEO refers to the process of improving a website's architecture and backend elements to improve its visibility and performance on search engines. Tackling such SEO projects often requires collaboration between technical SEO specialists and web developers, especially for large sites. Technical SEO examines page load speed, site architecture, security, internal linking, etc., to eliminate friction points that might hinder search bots from properly crawling, indexing and rendering a website. Technical SEO vs. on-page SEO vs. off-page SEO In a nutshell: Technical SEO is a process designed to maintain your website's technical health.  On-page SEO revolves more around keyword research and content efforts. Off-page SEO involves activities, such as link building and digital PR, that aim to boost the external authority signals pointing to your website.  Technical SEO ...