Online Marketing Strategy

Advertising Disclosure Advertising disclosure: Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. At a time when artificial intelligence (AI) is transforming online searches, SEO can be a more competitive game. Local SEO service providers know how to navigate the new digital landscape, helping you achieve visibility and adopt your current strategy with the emergence of new AI-run search tools, such as Google's Search Generative Experience and Bing Chat. Discover 10 service providers you can partner with for your local SEO requirements with our listicle below. Best Agencies to Hire for Local SEO Services The volume of local searches ha...

In the ever-changing, complex world of Search Engine Marketing (SEM), it's easy to get caught up in pursuing high-volume keywords. After all, they offer significant traffic and visibility. However, if you are narrow-sighted and focus solely on the popular or more general keywords, it can cause you to overlook an undervalued gem of SEM: long-tail keywords. These specific, low-volume terms may not attract vast amounts of traffic, but they hold the key to higher conversion rates, less competitive bidding, and, most importantly, getting the right customers to your website. Understanding Long-Tail Keywords In SEM, keywords are classified into three types: head, body, and long tail. The first two, head and body, are what are known as short-tail keywords. Head keywords are usually single-word terms with high search volume and competition. Body keywords consist of two-to-three-word phrases with moderate search volume and competition. However, long-tail keywords are longer p...

WordStream has come to be known mostly as a PPC destination. But we also know a thing or two about SEO, and people ask us all the time for a primer on SEO basics. So we're delivering: This article will be an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google. In this guide to SEO for beginners, you'll learn: What is SEO & why is it important? Keyword research & keyword targeting On-page SEO optimization  Information architecture Content marketing & link building Technical SEO How to track & measure SEO results Mobile, international, and local SEO By the time you reach the end of this SEO basics guide, you'll have a strong understanding of what search engine optimization is, why it's valuable and important, and how to get great results in an ever-changing SEO environment. SEO Basics Part 1: Wha...