Online Marketing Strategy

Your website is the center of your digital marketing world. It's where you have the most control and where all digital marketing rivers run toward. Generally, the largest of those traffic sources is organic search.  Yet, all too often, SEO is not deeply embedded when a new website is being designed (or redesigned), and SEO thinking is often only addressed after a site has launched.  This is a problem.  When building a new website as a marketing vehicle for your business, SEO considerations should be included in the planning stages before a line of code is written.  My team and I have helped hundreds of businesses design and build sites that take their SEO and marketing to the next level. Unfortunately, we have also helped many businesses recover SEO traffic after a botched website redesign that failed to factor in SEO. This article explores why – and how – SEO plays ...

If you're a website owner of any kind, you're probably constantly searching for the best SEO tools to help you increase your website traffic (as a writer and SEO specialist, I know I do). One tool that often comes up in the conversation is Semrush, but is it the best search engine optimization tool out there? This in-depth Semrush review will help you find out. To give you an overview, Semrush is an all-in-one marketing toolkit offering a wide range of features to help you optimize your website and drive more organic traffic. Semrush provides a comprehensive set of tools to give you an edge in the competitive online landscape, from keyword research and competitor analysis to backlink monitoring and SEO audits. In this Semrush review, we'll look at Semrush's tools, specifically its SEO tools, to help drive traffic. I'll cover the main ones with screenshots and show you how to use each from an SEO specialist's perspective. From there, we'll look at how Semrush...

The Gist Diverse media expansion. The evolution of content marketing encompasses a broad range of formats, including video, audio, and interactive media, broadening the ways businesses can engage with their audience. AI's role in content. Artificial Intelligence is reshaping content creation, offering new possibilities in media development and enhancing the overall quality of marketing strategies. Regular content review. Periodic evaluations of content are becoming essential to maintain accuracy and relevance, addressing the challenges of misinformation in the era of rapidly evolving digital media. B2B marketing and content marketing go hand in hand, as do the changes in the marketing space. Content marketing changes are often selected to retain customer interest. However, the trajectory of these adjustments is becoming less straightforward due to emerging dynamics in media strategy. Content includes diverse media forms like text, video, images and audio. It varies by file format...

The best rank checking tools make it simple and easy for you to monitor your keyword rankings and help increase traffic to your website.  Best rank checking tool: quick menu The ability to rank well for your keywords on search engines is an essential part of SEO. Although it's possible to casually monitor a small number of these with manual searches, keyword ranking tools are essential for serious work. This isn't just because they're much faster, even with a large number of keywords (although that helps.) With the ever-increasing use of personalized data and customization of results, along with the rise of local searches, it's impossible to get a proper idea of how well-represented your website is for your target keywords with anything other than software. The best rank checking tools won't stop at just your keyword positions, but also provide additional information. This can highlight changes over time, filters by keyword volume, and more, all helping y...