Online Marketing Strategy

This week's Ask An SEO question comes from Renee in Iowa, who writes: "I read somewhere that you should submit your sitemap every month. When you provide an XML URL, isn't it just that – a URL and therefore updates are always in place? I'm using RankMath which generates my XML file. It didn't seem like I was uploading a file to Google Search Console or Bing Webmaster tools (actually, I let Bing import form Google Console). Maybe the confusion is that the HTML file needs to be updated monthly. I would be curious to hear your thoughts on that, thank you!" There's a lot to unpack in here, and Renee's question strikes a few of my nerves that I'd like to dive into. Before I do that though I'll just say no, you don't have to submit your sitemap every month. Now, let's address some common questions and misconceptions about sitemaps before we go into more detail on Renee's question. What's The Value In XML Sitemaps? XML ...

(Photo : Unsplash/ Jeremy Bezanger) iOS Yandex, Russia's search engine company and advertising firm, is allegedly harvesting data from millions of iOS users and sending it to Russia, according to a new claim. Yandex is Sending Data to Russia Yandex, Russia's version of Google, maintains a search engine, advertising tools, and other services. Its services include the AppMetrica API, which a lot of developers use as an easy way to get analytics data for their apps. According to The Financial Times, security researcher Zach Edwards has discovered that Yandex analytics code is embedded in 52,000 apps on Apple and Google software. From there, Yandex has reportedly reached hundreds of millions of iOS users, according to Apple Insider.  A...

Graphic: The DuckDuckGo, Brave, SwissCows and MetaGer logos. Image: Compiled by Zachariah Kelly/Gizmodo Australia When Google started out it offered just the search engine, slowly adding features over time. Today, it dominates the search engine world, but it also has a habit of tracking you across the web. Though it's easy to use without any costs, you might want to start thinking about your privacy, or you might want to just use a non-Google search engine. Here are some Google Search alternatives, in case you're a bit sick of the search giant. PSA though, you're still allowed to say "Google it" – nobody can take that away from you. Just be aware though, it's very, very hard to go completely off-grid on the internet. You could have a VPN and could use an anonymous browser like Tor and your internet traffic would still be collected by your internet service provider. That's the way of the internet these da...

During Legalweek 2022, a panel of e-discovery experts argued keyword searches are too limiting and should only play a small role in lawyers' data review. On March 11, Merlin Search Technologies Inc. founder and CEO John Tredennick led the "Search 2.0: Integrating AI With Keywords to Revolutionize Document Search" panel where he highlighted Sherlock, his company's machine learning-powered document review platform, as a game-changing upgrade from searching keywords. But beyond his platform, Tredennick and the other panelists agreed simply leveraging keyword searches to find or analyze data is a disservice to clients. 

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor's own. How do you know which keywords are bringing the most visits to your website? Chances are, your daily SEO routine of checking keyword rankings gives you the answer. Tracking where your pages stand among the search results powers your whole promotion strategy. It equips you with knowledge on how your optimization efforts are paying off. But how can you make the most out of this process? In the blink of an eye, do you know which of your top-performing pages are in the top positions? How do you speed up your rank tracking process? With the right organizational processes in place and the right tool in your hands, monitoring your pages' search performance is not only a piece of cake but also gives you a wealth of valuable information. Let's start with optimizing your rank tracking process with these four tips. 1. Narrow Down The Right Insights: Adjust Position Tr...

The study examines the Search Engine Optimization and Marketing industry's present state, as well as trends, expansions, market share, industry growth, and cost structure. This study offers detailed industry forecasts, high-growth-potential applications, technological perspectives, and other key Search Engine Optimization and Marketing market indicators to assist you in making informed market management decisions. Customers will seek future growth patterns, creative approaches, and company revenue success in the global consumer survey. The Search Engine Optimization and Marketing market study examines the industry's most recent technical innovations and discoveries. The research also includes precise demand forecasts for both regional and global Search Engine Optimization and Marketing markets. In addition, market trends such as overall market size, industry dynamics, client use cases, and industry size by region are examined in this study. Quantitative marketability statistics...

Google Trends provides invaluable insight into how people search for a particular topic. Similar to Google's autocomplete, Trends is useful because it relies on data from real searchers. Unlike autocomplete, however, Trends is not personalized or filtered. Thus the results for Trends and autocomplete will differ. Seasonal Content Merchants can use Google Trends to predict seasonal shopping fluctuations by reviewing prior years' activity. For example, searching Trends for "gifts" shows the U.S. interest peaks before Christmas, Valentine's Day, Mother's Day, and Father's day. Moreover, Trends displays when the interest rises and falls, allowing sellers to plan seasonal promotions. U.S. consumers' interest in "gifts" peaks four times throughout the year. The example highlights the peak from Dec. 6 – 12, 2020. Comparing Queries Trends allows the global or local comparison of two or more search queries, which helps prioritize keyword...