Online Marketing Strategy

Reverse image search tools like Bing Visual Search are more than just a gimmick. You can use them to speed up your browsing and have a bit of fun.  In this article, we'll explain Visual Search and how you can use it. Then, we'll cover ten creative ways you can use Visual Search to speed up your browsing.  Table of Contents What Is Bing's Visual Search? Released by Microsoft in 2009, Visual Search is Bing's image search engine (not to be confused withMicrosoft Edge, Microsoft's browser that replaces Internet Explorer). Using artificial intelligence (AI), Visual Search combines the functionality of reverse image search with several other intelligent visual search capabilities that let you search the web using your camera.  Instead of using the regular Bing search bar, Visual Search works using an uploaded image. For example, if you...

The primary goal of local SEO is establishing visibility for a local business in the Local Map Pack and/or the top three organic search results. These typically reside just below paid Google ads and the Map Pack. As with all SEO, myriad factors (i.e., the (in)famous Google algorithm) come into play to determine which businesses get top billing and the resulting coveted organic search traffic. One set of factors from a local SEO perspective is local presence, relevance, and authority. In other words, and from a common sense perspective, local businesses need to prove to the search engines: They are indeed physically located within close proximity to their customer base. They provide services or products which fall into specific categories. They are a trusted/authoritative content source and answer their customers' questions. Local directories, by definition, are a vehicle through which businesses can address all three of these factors. As such, the simple answer to our...

It's the biggest mystery and controversy of Google's search ranking algorithm. For a long time, the SEO community has debated: is the click-through rate ("CTR") of search results listings a ranking factor? Or the closely related "bounce rate" and "dwell time"?  I present to you everything Google has ever said about this, along with some observations and opinions. Clicks, CTR, bounce rate and dwell time If you are newer to SEO, the concept of clicks or click-through rate ("CTR") being ranking factors is simple to explain. Once a user performs a keyword search, they can then click on a listing on Google's search results page. Google could count those clicks as a type of vote for the content in the results and lend more ranking ability to those listings that draw more clicks for the keyword in question.  Similarly, "dwell time" would be counting how long one stays on a webpage a...

With all the options on the market, deciding which SEO tools you want to use can be a bit overwhelming. There are many tools for keyword research, competitive analysis, keyword rankings, and all the other tasks we complete as SEO pros. The number of SEO tools available continues to grow, and it can be tough to determine which is best for you. That answer depends on many factors, including budget, team size, and the structure of your business and website. Do you run a blog or an ecommerce store? Are you at an agency or in-house? The list goes on, and you don't want all those options to give you analysis paralysis. Google Keyword Planner is one of the most common keyword research tools and has been around for quite a long time. The benefit of using Google Keyword Planner for keyword research is that it is free and it uses Google data. If you don't know what you should use, Keyword Planner is a safe pick that can provide value to just about anyone. In this articl...

Guest blogging is one of the most effective ways to increase your brand's authority, reach new customers and rank higher in Google's search results. With this guide, you'll learn everything you need to know about beginner guest blogging, from what it means for your business, how to pick the right blogs to guest post on, and how to create a winning guest blog post. The key to every blog post is knowing your audience. We have you covered, from understanding SEO basics to learning how to guest blog for maximum impact. So what are you waiting for? Get started today. How can SEO help your website rank higher? Most people know that SEO stands for "Search Engine Optimization," but what exactly is SEO? And how can it help your website rank higher on Google? SEO is the practice of raising a website's rating on search engines like Google. The more highly ranked a website is, the more probable users will find it. Several factors go into SEO, but one of the m...