Online Marketing Strategy

Google will be deprecating the "Keyword Plan Ad Group Forecast" and "Keyword Plan Keyword Forecast" functionalities. This change is slated to take effect on June 1, 2023. Changes to the GenerateForecast Metrics Request . Beginning June 1, the "Generate Forecast Metrics Request" will continue to be the method for obtaining forecast data. However, the "Keyword Plan Ad Group Forecast and Keyword Plan Keyword Forecast" components will no longer be populated and will instead return empty results. The "Keyword Plan Campaign Forecast," on the other hand, will remain functional and be returned as usual. Updating Your Applications. If your applications rely on the "Keyword Plan Ad Group Forecast" or "Keyword Plan Keyword Forecast" features, it is critical that you update them to accommodate the upcoming changes. Make sure your applications are prepared to handle empty responses from these components. ...

PRESS RELEASE Published April 25, 2023 In today's rapidly evolving business landscape, having a tailored and effective digital marketing strategy is crucial for success. That's where The Pursuit Agency comes in; the Founder, Rob Curtis, has been in Digital Marketing for almost ten years; based in Swindon, they offer bespoke solutions to help businesses of all sizes and industries thrive online. Unlike generic template-based approaches many digital marketing agencies use, The Pursuit Agency understands that every business is unique. They create customized strategies aligning with customers' brands, products, services, and engagement to deliver tangible results. With a team of experienced professionals, they are committed to driving conceivable outcomes for businesses. At The Pursuit Agency, they offer two engagement models to cater to specific needs. In the done-for-you model, they take ownership of at least 90% of the strategy and delivery, involving more of their input a...

Google quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from the page. What Google removed. The page experience system, the mobile-friendly system, page speed system and the secure site system are all gone. These removals make me wonder if any of these algorithm updates mattered at all to the overall Google ranking system? What changed. Comparing the live page to the archived page reveals the following changes: Google has completely removed the page experience system from the page. It was not moved to the "retired" systems section. It was removed entirely: Google removed the mobile-friendly, page speed and secure site systems from the retired section of the page. This is what it looked like earlier: This is what it looks like now: Why the change. Just a couple of days ago, Google revised the helpful content...

Google's Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning "link juice" is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions.  After Barry Schwartz shared the news on LinkedIn, a lively debate ensued. Even Moz and SparkToro founder Rand Fishkin chimed in on the comments saying, "Maybe link juice is real after all. Maybe y'all should write more about it!" On link juice and bad SEO advice When he dismissed link juice, Mueller was answering a question about outgoing links. He essentially ignored the original question and solely responded to the undesirable "link juice" mention.  While Mueller is usually neutral in his tone this time he came close to a rant on Twitter:  "Anything that talks about 'link juice' should be ignored." Thi...

Four days before the official release of Star Wars Jedi: Survivor , some players are leaking key information regarding the story and gameplay of this upcoming action-adventure game. Star Wars Jedi: Survivor will launch on April 28, and fans who want to discover the new adventures of Cal Kestis may struggle to avoid spoilers if they look on the internet for information about this new game from Respawn Entertainment. Star Wars Jedi: Survivor is the sequel to 2019's Star Wars Jedi: Fallen Order , which followed the story of Jedi Padawan Cal Kestis as he was chased across the galaxy by the Imperial Inquisitors and tried to rebuild the fallen Jedi Order. Star Wars Jedi: Fallen Order was nominated for several end-of-the-year accolades and sold over 10 million copies by 2020. In January 2022, Respawn Entertainment announced that Cal Kestis will return in Star Wars Jedi: Survivor , a new game picking up the story five years after the events of Star Wars Jedi: Fallen Order . ...

ChatGPT can be helpful for many SEO-related functions, including but not limited to local SEO, keyword research and SEO-focused content creation. Title tags are another area the platform can help you with. Even if Google doesn't always use them, title tags are still a critical on-page SEO element. Even Google's John Mueller acknowledged that ChatGPT could be helpful for creating page titles. This article examines how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags. Before we dive in, keep the following caveats in mind: The quality of your prompts will largely determine the quality of your responses. ChatGPT is not an SEO tool, so it's not explicitly designed to create SEO-friendly title tags. You must always review and QA the tool's output (it can often be wrong!). The platform has a rough sense of text output and characters but doesn't necessarily observe them preci...

This article is a preview of The Tech Friend newsletter. Sign up here to get it in your inbox every Tuesday and Friday. I Googled "free credit report." It led me into a financial nightmare. Don't make the same mistake. The U.S. government requires each of the three major credit rating companies — Equifax, Experian and TransUnion — to give you a free copy of your credit report at least once a year. In a change made due to the pandemic, you are entitled to free weekly online credit reports until the end of 2023. There's a government-authorized website, AnnualCreditReport.com, where you can see those files from the three credit companies. But you can't count on Google to point you in the right direction. If you search "free credit report" or similar terms, what you'll probably see first are links to websites that pay Google to siphon your time, your personal information and possibly your money. Essentially, Google's advertising steers you away from...