Online Marketing Strategy

Times of Israel Gaza live blog on 17 November 2023 Most of the world's major English news websites saw steep traffic drops in November, possibly as a result of a series of Google updates. Since September, updates rolled out by Google have included a "helpful content update" deemed to have been "noticeably more impactful" than the last of its kind in December 2022, an October core update and another in November, and a reviews update also this month. Websites with a traditional focus on scale, often built with the aid of SEO explainer-style articles, appear to be among the hardest hit by the updates. All of the top ten news sites tracked by Press Gazette saw double-digit falls in traffic despite the busy news agenda. Among this group the largest year-on-year slumps were seen by MSN (down 28% year-on-year), Fox News (273.8 mil...

Streaming K-dramas on Rakuten Viki -- better known as Viki -- is like hitting the mother lode. The streaming service specializes in content from Asia with a dedicated section for Korean offerings. Viki has over 1,000 Korean TV series and more than 200 movie titles that you can watch on demand, including originals. And the platform also airs some shows live. Everything on the service is subtitled, often in multiple languages. One of the standout features of Viki is its special collections section of curated content. Examples include shows to check out if you like Squid Game, K-drama for beginners, or best Korean dramas of the year.  Rakuten Viki offers a free streaming option with ads and limitations for some content. Paid subscriptions are ad-free: Viki Standard Pass is $6 a month and the Viki Plus Pass is $10 monthly. The Standard Pass includes HD, Viki originals and access to exclusive Standard titles. The Viki Plus Pass includes everything from the Standard version, plus of...

[author: Noreen Fishman] Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it's not a complicated process. In this post, we're going to dive into the 15 ways you can master writing SEO friendly law firm blog posts. Follow this criteria, and your blog posts will achieve greater visibility, higher rankings and increased traffic from search engines. Related: SEO for Law Firm Websites [eBook] 15 Tips for Writing an SEO Friendly Law Firm Blog Post 1. Most importantly, your blog post has to be relevant and educational or interesting. The quality of your law firm's blog content is one of the most important SEO factors. Don't make the common mistake of only focusing on the technical aspects of SEO (which we'll get into) and not the actual substance of the blog. In other words, you shouldn't expect a blog post to rank high j...

T he business of diversity, equity and inclusion (DEI) is booming. The global DEI market was estimated at $7.5 billion in 2020, and is expected to reach $17.2 billion by 2027, according to a recent report published by Global Industry Analysts. The U.S. accounted for nearly half of DEI spending ($3.4 billion) and is targeted to reach $8 billion in 2027. While many of these financial investments in the U.S. were made in an attempt to address the countless racial and socioeconomic inequities in our workplaces and communities—which were reignited during the pandemic and in the wake of events such as George Floyd's death in 2020—has the spending led to meaningful change? "There's no one-size-fits-all with DEI, and companies that—with the best intentions—rushed to implement blanket policies will have been underwhelmed by the result," says Monica McCoy, CEO and founder of Monica Motivates, a global business consultancy. "On the plus side, I see more companies making ...

And then there's pricing. Free forever, free (but not really), paid (but a ripoff), paid but more than you need. So which keyword research tool is right for you? In this post, I share the 18 best keyword research tools for different goals, levels of experience, and budgets. For each one, I'll provide Who and what it's best suited for. Something that makes it different from the others in the list. The real, no-nonsense price. Let's get into it. The best free keyword research tools for PPC There are plenty of keyword research platforms out there designed for both SEO and PPC (which I'll get to in a bit), but these are the best tools to use for your PPC keyword research. 1. WordStream's Free Keyword Tool A free tool that comes with strategic advice? Sold! Good for:  Easy and headache-free PPC keyword research. Unique feature: Popular keywords database for 60 verticals, wit...