Online Marketing Strategy

If you own a website, you may think it's obvious how to find every page on your site. In reality, it's easy for users and search engines to overlook pages, meaning you can miss out on organic traffic and chances for visitors to connect with your content. That's where your XML sitemap comes into play. Learn why it's important to have an XML sitemap and how to set one up.  What is an XML sitemap? An XML sitemap lays out every public-facing page on your website. XML is a simple, text-based file format that enables search engine crawlers to easily read your website. XML sitemaps can be one URL that lists every page on a website, or they can feature parent-child relationships, in which one parent sitemap links out to multiple sitemaps. The child individual sitemaps typically organize pages by subfolder or page type. For example, Shopify stores automatically generate separate child sitemaps for products, collections, pages, and blog posts. XML sitemap exa...

What to Know Log in on the YouTube website and then select your profile image > YouTube Studio > Analytics . YouTube lets you view and track stats like engagement, audience, reach, and real-time activity. This article explains how you can get helpful YouTube demographic information beyond the view counts for your videos. The built-in analytics provide aggregate information about your viewers, similar to Google Analytics. How to Find YouTube Analytics for Your Channel YouTube Studio is part of every YouTube channel and it's where you go to see your analytics. Here's how to get there: From a computer, log in to your YouTube account and select your profile image at the top right. Select YouTube Studio . In the left panel, select Analytics to expand a list of tabs for different types of statistics related to your video viewers. How to View Data in YouTube Analytics Information ...

The clock is ticking. By now, you've probably heard that Chrome plans to deprecate third-party cookies early next year , subject to oversight by the U.K.'s Competition and Markets Authority. If you're a digital marketer who relies...

SEO is an evolving discipline. It's constantly in a state of flux. Case in point: Google has already rolled out four major algorithm updates in 2023 so far. To stay ahead of the game and outrank your competitors in search results, you need to follow the SEO best practices and also follow the current trend to ensure your rankings don't drop. Here are the 15 most common SEO mistakes in 2023 and the actionable steps you can take to fix them. Table of Contents 15 Common SEO Mistakes Mistake #1: Not Aligning Your Content with Search Intent If you want to rank your pages on Google, you need to create content that aligns with search intent (aka user intent). In fact, user intent is so important that the phrase is mentioned 333 times in Google's Quality Raters Guidelines (QRG). All the top-ranking pages pass Google's litmus test of creating the exact type of content that searchers are looking for. S...