How to Find Content Topics for SEO - Practical Ecommerce
Phrases with good search volume and relatively low keyword difficulty scores have the potential to drive lots of organic search traffic. These phrases can be an excellent source of content marketing ideas. Content marketing and search engine optimization work hand-in-glove to provide useful, informative, or entertaining content that performs well in search. Think of it this way. SEO and content marketing are together filling an information gap. Potential customers are querying Google or another search engine because they need something — perhaps a tutorial, information, or a product. And the content marketer is responding to that need. Volume, Difficulty There are many ways to generate content topic ideas. A good content marketer will use several. One such approach is to employ SEO tools to identify keyphrases with search potential — i.e., sufficient query volume to make the topic worthwhile and not so much that ranking is unlikely. Thus: Discover key phrases used by thou...