A Look at the Most Visited Websites in the US - Social Media Today

What are the most popular websites, and how can overall usage trends help inform digital marketing strategies?

It's interesting to consider broader web consumption habits, and the team from SEMRush recently put a listing together on exactly this, showing the most visited websites in December 2021 for US users.

SEMRush top 20 websites

In general, there are no major surprises – Google, YouTube, Facebook and Amazon lead the way (though interesting to note desktop versus mobile traffic share), while Wikipedia, Walmart, Instagram and ESPN were also up there.

But take a look at Reddit, which was ahead of most other social platforms in terms of traffic.

SEMRush top 20 websites

An important clarification here is that this is web traffic, not app use - which is why TikTok, for example, is lower than Pinterest. But it's interesting to note how people are coming across content via web browsers, and how they're searching for and accessing information across each site.

That could help you map out a more effective strategy to target these users. Knowing that 85% of YouTube.com traffic comes via desktop, for example, seems like a strong indicator of how users are coming to YouTube videos via Google search, which could help you plan your YouTube ads to align with this experience.

Reddit's the same, with a lot of visitors accessing the platform on desktop, as well as Pinterest, which would suggest that there's a lot of desktop search activity for related products leading people to the app.

It requires more specific tailoring of your approach, but it could be another consideration, and it's interesting to see how people are connecting to these sites via the web.

You can read the full December web traffic report from SEMRush here.

Comments

Post a Comment

ads T

Popular posts from this blog

8 best dark web search engines for 2021 - HackRead

Image
For a beginner, it is almost impossible to find a website on the Tor browser or how it works and that's where dark web search engines help. Note: Check our new and updated list of dark web search engines for 2021 here . To the layperson, their only exists one type of the Internet – the one we use for normal browsing every day. But, in reality, there are 3 main types of the Internet that are crucial to understanding to get an accurate picture of how it works: 1: The Surface Web 2: The Deep Web 3: The Dark Web The Surface Web The surface web consists of all the pages that can be indexed by a normal search engine like Google and are available for everyone to see. The Deep Web The deep web consists of all those pages that are protected and hence cannot be indexed by a search engine. This protection may come in the form of several security measures such as passwords. An example is a private Instagram profile whose content cannot be displayed in Google search results.
Read more

DuckDuckGo's privacy-focused browser is available for Windows now - The Verge

Image
/ The launch means DuckDuckGo has a competitive, useful browser on all the major computing platforms, which makes its privacy-first case even stronger. By David Pierce , editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. Duck Player is the kind of privacy-first feature DuckDuckGo hopes to build more of. Image: DuckDuckGo DuckDuckGo's browser is finally available for Windows users. About nine months after launching its browser for Mac, the privacy-focused search engine company is bringing a very similar product to Windows users. It's available now, and its pitch is the same as ever: DuckDuckGo is a browser and a search engine that doesn't collect your data and doesn't track you across the web. The DuckDuckGo browser looks and works like Chrome or Edge, with a row of tabs across the top and a large text box for searching and typing URLs. (DuckDuckGo's search en
Read more