A Look at the Most Visited Websites in the US - Social Media Today

What are the most popular websites, and how can overall usage trends help inform digital marketing strategies?

It's interesting to consider broader web consumption habits, and the team from SEMRush recently put a listing together on exactly this, showing the most visited websites in December 2021 for US users.

SEMRush top 20 websites

In general, there are no major surprises – Google, YouTube, Facebook and Amazon lead the way (though interesting to note desktop versus mobile traffic share), while Wikipedia, Walmart, Instagram and ESPN were also up there.

But take a look at Reddit, which was ahead of most other social platforms in terms of traffic.

SEMRush top 20 websites

An important clarification here is that this is web traffic, not app use - which is why TikTok, for example, is lower than Pinterest. But it's interesting to note how people are coming across content via web browsers, and how they're searching for and accessing information across each site.

That could help you map out a more effective strategy to target these users. Knowing that 85% of YouTube.com traffic comes via desktop, for example, seems like a strong indicator of how users are coming to YouTube videos via Google search, which could help you plan your YouTube ads to align with this experience.

Reddit's the same, with a lot of visitors accessing the platform on desktop, as well as Pinterest, which would suggest that there's a lot of desktop search activity for related products leading people to the app.

It requires more specific tailoring of your approach, but it could be another consideration, and it's interesting to see how people are connecting to these sites via the web.

You can read the full December web traffic report from SEMRush here.

Comments

Post a Comment

ads T

Popular posts from this blog

B.C. documentary about Chinese family’s search for answers nominated for Canadian Screen Award - Global News

Image
A Richmond filmmaker's documentary has been nominated for two Canadian Screen Awards. The World is Bright is nominated in the categories of Best Feature Length Documentary and Best Editing in a Documentary at this Thursday's Canadian Screen Awards. The film covers a Chinese couple's 10-year quest to find the truth about their son's death in B.C. Filmmaker Ying Wang says The World is Bright tackles challenging subjects, including mental health and immigration. Read more: 2021 Canadian Screen Awards nominations: List of major TV, movies nominees "We want to rebuild all the layers and all the complexities and all the elements involved in this one family's story," Wang said. The process was so intense that filmmakers often had to find ways to pause and catch their breath. Story continues below advertisement 1:05 Canadian woman describes ordeal as an immigrant family dealing with a medical issue Canadian woman describes ordea...
Read more

8 best dark web search engines for 2021 - HackRead

Image
For a beginner, it is almost impossible to find a website on the Tor browser or how it works and that's where dark web search engines help. Note: Check our new and updated list of dark web search engines for 2021 here . To the layperson, their only exists one type of the Internet – the one we use for normal browsing every day. But, in reality, there are 3 main types of the Internet that are crucial to understanding to get an accurate picture of how it works: 1: The Surface Web 2: The Deep Web 3: The Dark Web The Surface Web The surface web consists of all the pages that can be indexed by a normal search engine like Google and are available for everyone to see. The Deep Web The deep web consists of all those pages that are protected and hence cannot be indexed by a search engine. This protection may come in the form of several security measures such as passwords. An example is a private Instagram profile whose content cannot be displayed in Google search results. ...
Read more