Bing content submission API now available to all - Search Engine Land

Microsoft has opened up its Bing content submission API after over two and half years of it being in a private beta. The content submission API is different from the Bing URL submission API, in that the content submission API lets you submit not just your URLs but also your content, images, HTML and more directly to Bing's index.

Microsoft said "the API provides the ability for webmasters to notify Bing directly about the changes in their site content in real-time."

Bing Content Submission API. The Content Submission API is a method that enables websites to directly send content to Microsoft Bing whenever website contents is updated or created without waiting for BingBot crawl. This is different from the URL submission API. With the URL submission API you only can send URLs for Bing to crawl and index. With the Content Submission API you not only send the URL but you send along the your HTML, content, images and so on directly to Bing to index, technically bypassing the crawling process completely.

Open to all. After expanding the beta version of this in May, Microsoft said "with an overwhelming response and great feedbacks from website owners who had adopted the API, we are pleased to announce that Bing Content Submission API is now open for all to implement and to start sending their content changes to Bing, not only to reach more relevant users on Bing but also to reduce bingbot crawl load on their sites."

API documentation. You can learn more about how to technically send this information to the Bing API within the Bing API docs. Here is a screenshot of a JSON request example:

Why use it. Bing says it not only helps you get your content and pages into Microsoft Bing Search faster but also "will reduce BingBot crawl load on your sites."

How to get started. Microsoft said you will need to request an API key within Bing Webmaster Tools. This API key can be generated from Bing Webmaster Tools by following these steps:  

  1. Sign in to your account on Bing Webmaster Tools. In case you do not already have a Bing Webmaster account, sign up today using any of Microsoft, Google or Facebook ID.
  2. Add & verify the site that you want to submit URL for through the API, if not already done. 
  3. Click on Settings button on top right corner and then go to API Access section. If you are generating the API key for the first time, please click Generate to create an API Key. Else you will see the key previously generated

The company shared code examples in its API docs on how to submit this content through the API.

Why we care. This solution not only helps expedite indexing for your new or updated URLs like the Content Submission API offered, but it also bypasses the crawling of that content and lets you submit content directly to the search engine. This solution might be something you want to test out on your sites or client sites and see if it makes a big difference on indexing and your server resources.

New on Search Engine Land

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Comments

Post a Comment

ads T

Popular posts from this blog

B.C. documentary about Chinese family’s search for answers nominated for Canadian Screen Award - Global News

Image
A Richmond filmmaker's documentary has been nominated for two Canadian Screen Awards. The World is Bright is nominated in the categories of Best Feature Length Documentary and Best Editing in a Documentary at this Thursday's Canadian Screen Awards. The film covers a Chinese couple's 10-year quest to find the truth about their son's death in B.C. Filmmaker Ying Wang says The World is Bright tackles challenging subjects, including mental health and immigration. Read more: 2021 Canadian Screen Awards nominations: List of major TV, movies nominees "We want to rebuild all the layers and all the complexities and all the elements involved in this one family's story," Wang said. The process was so intense that filmmakers often had to find ways to pause and catch their breath. Story continues below advertisement 1:05 Canadian woman describes ordeal as an immigrant family dealing with a medical issue Canadian woman describes ordea...
Read more

8 best dark web search engines for 2021 - HackRead

Image
For a beginner, it is almost impossible to find a website on the Tor browser or how it works and that's where dark web search engines help. Note: Check our new and updated list of dark web search engines for 2021 here . To the layperson, their only exists one type of the Internet – the one we use for normal browsing every day. But, in reality, there are 3 main types of the Internet that are crucial to understanding to get an accurate picture of how it works: 1: The Surface Web 2: The Deep Web 3: The Dark Web The Surface Web The surface web consists of all the pages that can be indexed by a normal search engine like Google and are available for everyone to see. The Deep Web The deep web consists of all those pages that are protected and hence cannot be indexed by a search engine. This protection may come in the form of several security measures such as passwords. An example is a private Instagram profile whose content cannot be displayed in Google search results. ...
Read more