Etsy Tweaks Search: Time to Review Your Listings - EcommerceBytes

How you write descriptions for your listings on Etsy matters even more now thanks to a change it made to its search algorithm. Etsy's search engine now scours listing descriptions for keywords in determining how to rank listings in search results. 

That means how well you optimize your description could impact the visibility of your listings on Etsy.

Etsy announced the change on Tuesday and provided tips for sellers on how to take advantage of it.
Google and other search engines had already used listing descriptions when crawling the website - and keywords in other places remain essential for Etsy's search engine: "The keywords you use across your listing titles, tags, categories, and attributes are still essential when it comes to matching you to the right buyers." (Etsy has an article on Seller Handbook about how Etsy search works.)

Etsy explained how the latest change could help sellers: "Now that Etsy Search is looking for keywords within your listing description, the algorithm has even more to scan - allowing us to get your items in front of even more buyers."

It provided the following tips on writing descriptions to take advantage of the change:

- Aim to incorporate relevant keywords in the first few sentences of your listing descriptions.

- Avoid copying your title verbatim or simply listing your top keywords. Instead, you want to craft a sentence or two that casually incorporates a few of your top keywords in a way that sounds human and written in your brand's voice.

- Continue to include important information that will help buyers best understand your product.

This may be a good time to read over Etsy's advice on search and see if you're fully optimizing your listings. Etsy updated its help articles to reflect the change, which floated them up to the top of the "New articles for you" section of the Seller Handbook homepage.

As the tips in today's post indicate, how you optimize your descriptions matters - you don't want to "keyword stuff," as Etsy search guru Nancy Badillo notes in her take on today's announcement on her YouTube channel. 

Sellers discussed the announcement on the Etsy boards today, with some speculating Etsy may make another change to lessen the importance of tags in search. One poster said they had noticed changes to search over the past couple of weeks.

Let us know if you see any difference in how Etsy sorts search results and if the change impacts you.

Comments

Post a Comment

ads T

Popular posts from this blog

B.C. documentary about Chinese family’s search for answers nominated for Canadian Screen Award - Global News

Image
A Richmond filmmaker's documentary has been nominated for two Canadian Screen Awards. The World is Bright is nominated in the categories of Best Feature Length Documentary and Best Editing in a Documentary at this Thursday's Canadian Screen Awards. The film covers a Chinese couple's 10-year quest to find the truth about their son's death in B.C. Filmmaker Ying Wang says The World is Bright tackles challenging subjects, including mental health and immigration. Read more: 2021 Canadian Screen Awards nominations: List of major TV, movies nominees "We want to rebuild all the layers and all the complexities and all the elements involved in this one family's story," Wang said. The process was so intense that filmmakers often had to find ways to pause and catch their breath. Story continues below advertisement 1:05 Canadian woman describes ordeal as an immigrant family dealing with a medical issue Canadian woman describes ordea...
Read more

8 best dark web search engines for 2021 - HackRead

Image
For a beginner, it is almost impossible to find a website on the Tor browser or how it works and that's where dark web search engines help. Note: Check our new and updated list of dark web search engines for 2021 here . To the layperson, their only exists one type of the Internet – the one we use for normal browsing every day. But, in reality, there are 3 main types of the Internet that are crucial to understanding to get an accurate picture of how it works: 1: The Surface Web 2: The Deep Web 3: The Dark Web The Surface Web The surface web consists of all the pages that can be indexed by a normal search engine like Google and are available for everyone to see. The Deep Web The deep web consists of all those pages that are protected and hence cannot be indexed by a search engine. This protection may come in the form of several security measures such as passwords. An example is a private Instagram profile whose content cannot be displayed in Google search results. ...
Read more