A guide to keyword cannibalization in SEO and how to fix it - Search Engine Land
Keyword cannibalization happens when you have two or more pages ranking for the same keyword. It is generally considered undesirable. This article will help you decide whether you have a keyword cannibalization problem and, if so, how to solve it. Is keyword cannibalization always problematic? Before fixing keyword cannibalization, check whether it is a real problem for your site. Sometimes, two pieces of content ranking can be favorable, especially with an indented SERPs. For Delish, these two pages ranking on page 1 are beneficial. In one search, they've got two pieces of content ranking. The indented SERP gives Delish more space in the page and increases their chances of a click. A quick browse of these two pages will show similarities in ranking keywords. For example, according to Semrush, both pages rank for: "quick easy healthy lunch" "easy healthy lunch ideas" ...