Inbound Marketing: How To Do A Cannabis Keyword Research Step ... - Herb.co

Having a cannabis-focused marketing strategy is a fundamental part of brand growth. Knowing how to do inbound marketing and using keywords that support your strategy is a crucial step if you want to succeed.

Maybe you are wondering how to master these marketing tools focused on cannabis business, here is a little practical guide on inbound marketing and keywords focused on cannabis

Target audience: The first step of any marketing strategy is to identify your target audience. Ask yourself who you want to reach with your brand and your cannabis content, who they are, how they think, what interests them, what captivates them. All these questions will help you narrow down the keywords you should target.

Keywords: Use keyword research tools to help you find relevant keywords related to cannabis and your target audience.

Make a list of the most relevant keywords and phrases you want to target. They should be a mix of short tail and long tail keywords.

Herb's Tip: Short-tail keywords are more general and have a higher search volume, while long-tail keywords are more specific and have a lower search volume. Using a well thought out mix of both types of keywords is a good technique.

Analyze the competition. It is important to know what your competitors are doing and see what is working for them and what is not. You should also look at the number of backlinks, the authority of the websites that rank for the keyword and the overall relevance of the content.

Optimize the content: Once you have identified the keywords you want to target, you should optimize the content of your website to include those keywords in strategic places, such as in page titles, headings and throughout the body text.

Backlinks: Use the keywords in your content and create valuable backlinks. Be sure to include keywords in title tags, descriptions and throughout your website content. Also take advantage of link building to generate interest in content-related topics through the use of keywords.

Building backlinks from reputable sites can help you improve your search engine rankings for your desired keywords.

Monitor your progress. Use analytics tools to monitor your site's performance and see how your keywords are performing. Adjust your content and keyword strategy as needed and as often as required.

Regulations. The cannabis industry is constantly changing, so it's important to stay informed on the latest laws and regulations for websites, social media and search engines.

Whether it's to see if you can broaden your keywords or if you need to be careful with specific ones, staying one step ahead of the prohibitions is key to avoiding penalties both in real life and in the digital realm