What Are Keywords In SEO? – Forbes Advisor - Forbes

Every minute, over 6 million searches occur on Google—and every one of them involves a keyword. Keywords lead users to the answers to their questions and, on the way, a business or two. Those businesses that engineer their websites for search engine optimization (SEO) gain greater visibility with potential customers but SEO can be complex. It's best to start with a strong understanding of keywords. Below is a comprehensive primer on keywords and how to leverage them for effective SEO.